Bloody Great Thongs.

Thong + BreadTag = Golden.

Golden began when Kiwi bloke Jordan Watson (A.K.A How to DAD) got together with a team of product and marketing experts with the goal in mind of creating a new Thong that the nation could be proud of.

Just like most of us - Jordan was having far too many premature blowouts. ‘Why don’t we make the plug bit bigger?’ Jordan asked.

With a team dedicated to improving the quality of our product, the story has only just begun! Since launching in 2021, Golden have continued to seek ways to raise the bar, have listened to you the customer and are bloody proud to introduce the new and improved Golden G2.

Longer Life. Less Waste.

We're fighting to create a thong that lasts longer. A larger, stronger bread-tag shaped plug that can't pull through helps with exactly that. But we want to continually do more... Follow us on our journey to create the world's best Thong!

Longer lasting Thongs = fewer Thongs going to the landfill or the ocean - that's bloody Golden!

"The Best Thongs I've Ever Worn"

- Every Aussie That Has Worn Goldens
Golden's Vision

We set out to make a thong plug that wouldn't bloody pull though the hole. We wanted to keep them light weight but still looking goooood and we were blown away with the response to the original Golden G1's.

But we won't stop there. We’re constantly researching new ways we can develop Golden into being a more sustainable product and a longer lasting jandal is just the beginning. We're so proud to share the Golden G2 with you and as a team, we're excited to keep rasing the bar. Watch this space.